The project titled "Ads Change, Society Changes" with reference number 2022-3-TR01-KA153-YOU-000097231, which was realized in Mersin, was realized with 6 countries including Turkey, Bulgaria, Poland, Romania, Hungary, Lithuania. In the project, which has youth workers, 6 people from each country participated in total 48 people. while determining the number of people, importance was given to gender equality. The project, which started on 10.10.2023 and ended on 16.10.2023, lasted a total of 5 days. A project was carried out in which the participants had a lot of fun and at the same time raised awareness about the subject they wanted to talk about.
If we talk about the subject of the project:
The image of women is commodified from past to present. In TV series and movies, showcases, billboards, advertisements, mostly something about women is told. But these narratives make societies think that women should only be interested in those subjects.
Our aim is to raise awareness about gender equality by revealing that the commercials we watch on TV every day, sometimes getting bored of watching them and switching to the next channel, actually contain sexist roles that we are not aware of and reinforce stereotypical perceptions of women and men.
For more detailed information, you can check the Erasmus Plus results platform.